Website optimization is like going to the gym. At the gym, the more you work out, the results you will see, and when you stop working out the results stop coming in, though fortunately do not seem to subside too much. This is similar to optimization in that seo consultants will advise that stopping an optimization strategy will not provide the same results that a continuous strategy receives.
It is okay to start a website optimization and then pause it for a short time, although most seo consultants are adimant toward maintaining a constant website optimization strategy because the significance of attaining top rankings holds such strong value. Back to the gym analogy, if your optimization strategy changes pace, results will still come in, though not as much as if your pace continues to gain strength. Any excercise is good excercise, but everyday, gradual improvements in your excercise is the best excercise! SEO consultants feel that way about website optimization, too.
Regardless of what type of strategy you have, big or small, optimizing your website is a great way to achieve keyword rankings in the search engines. When you start to see your rankings come in over time, it becomes apparent that website optimization is necessary for your online presence. Getting setup with a strong optimization strategy is very important for the search engines to reward you with top rankings and keep you there!